Saturday, April 18, 2009

Seventeen Box Office

Now with minty-fresh Add On.

Zac Efron powers Seventeen Again to a Friday win, while other newbies shove older pics down the box office ladder.

Poor little Miley took a long tumble of 77% from one Friday to the next. The Tweensters do seem to front-load your movie. Once the little darlings have satiated themselves, business drops like an anvil ...

17 Again -- $9.5 million

State of Play -- $4.5 million

Hanna Montana -- $4 million

Fast and Furious -- $3.8 million

Monsters Vs. Aliens -- $3.6 million

As regards MvA, the 3-D spectacular is holding onto its fair share of box office. By Sunday's weekend tally, it will be within spitting distance of $160 million domestic, closing in on three times its opening gross.

If the movie doesn't reach the $200 million plateau, it'll be close.

Add On: The preliminary finals are in, and Zac and the street racers finish #1 and #2, with $24 million and $14 million respectively.

Third place Monsters Vs. Aliens displays the smallest percentage drop of any Tom Ten entrant with -40.9%. MvA picks up $12.9 million for a grand domestic total of $162.7 million. My guesstimate is, the way the DWA 3-D event feature is holding, the pic is going to come close to the high end of the Koch Box Office Calculator (r) before it's through.

Coraline hangs on at #24 with 197 theatres still showing the little girl on a regular basis. She's a smidge short of $75 million at this point ...

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